Availing the services of SEO consultant or agency costs money. If you cannot afford to hire one, don’t worry. You can still improve your website’s ranking with the following do-it-
yourself SEO tips.
#1- Research the Master Keyword
Know what the consumers want by understanding the industry jargon. Learn the phrases and words that your trade colleagues use to refer for your products or services. Research
helps you gauge the demand for them. It will identify the keywords that real users type in during their search query.
Tools that can help you are Übersuggest (a free Google Autocomplete scraper), Google Keyword Planner (formerly known as AdWords), Wordtracker and SEMrush (paid
#2- Optimize Your Website
Now, that you know the keywords that customers use to search for products or services they want, you can boost the pages of your site that address their queries. Use high to
medium-priority keywords on the corresponding pages for SEO optimization. The long-tail keywords like “where to buy wooden cabinets” should be utilized in blogs and FAQ pages.
Your website should be mobile-friendly and caters to tablet and smartphone users. Half of the queries come from smartphone users. Google also ranks the organic query results from
mobile devices and desktops.
#3- Publish Content Regularly
Create contents that are tailored to suit the needs of your target audience. Publish your own content once a week. Use videos and images to enhance them.
#4- Build a Social Media Contact
Join various social media platforms to connect with potential customers. Offer your contents by sharing them with the groups. Increase the exposure of your website to boost
your organic ranking in search engines.
#5- Know Your Competitors
Check the most prominent sites in the search results especially those that have the same business model as yours. Find out the content themes that you lack, the structures they use
to target keywords or features that attract better audience engagement. Study the social media activities and their customers’ reviews.
Keep learning and utilizing SEO to increase your website’s organic ranking and popularity. Consistency is the key.