You spent a lot of time creating wonderful contents for your sites, but they don’t get the traction that you expect them to have. What’s wrong? What’s lacking in your content development efforts?
There is nothing wrong with your content. The truth is, content is only part of the constant battle of attracting the attention of global readers. To gain their constant attention, you need strategies that will make your content viral.
What to Do?
Write for a specific audience
Who needs your valuable content? You need to find your niche and write for them. Know your audience and understand what they want. They represent your focal point. Make sure that when you make your content, you ease their pains or solve their problem.
Know the awareness level of your audience
Understand that you cannot fit your readers in one box. There are three levels of audience awareness:
- Fast Lane – They are aware of the process but unsure if it is the right solution
- Slow Lane – They are aware of their problem but unsure what kind of process will solve it.
- Sidewalk – They are not aware that they have a problem or pain.
Content development varies according to their level. For fast lane readers, show the solution to fix their problem. For those in the slow lane, you should focus on the methodology or process that will help them fix their problem. For people on the sidewalk, highlights the pain using a micro-content strategy.
Write content that will evoke specific emotions
If you want to turn your audience as your site advocate, create content that stands out from your competitors. Publish content that will evoke emotions and resonate on the personal level, something that they can relate themselves.
Learn the relevant “story type” that will catch their attention
Stories that connect you with your audience are based on your personal, professional, or business life. When they read your journey, struggles, and success, they are hooked. Other story types are man against man, man against himself, man against society, man against man/woman, man against nature, a man caught in the middle, and man against God.
Use the best writing style to share the story
You can do it through the following:
- Personal story – your own story
- Personal philosophy – based on your personal experience
- Lifestyle – invitation to enter your world
- Invitation – ask them to learn more
- Results- insights about the process
- Question- ask them a question
By choosing to follow these methods, your content development will be more accurate and attract more readers and followers.