Tips & Tricks

How to Effectively Outsource BPO Services

The outsourcing of BPO work to an offshore destination may look threatened at present, but it is still a very potent force in world business. Several call center experts, basically cynics, are warning the sector about a possible cut down in the volume of business that they are doing now. Their argument is that the withdrawal of taxes on companies who outsource their call center services to offshore call centers will affect business. However, there are ways in which the business firms can do a better job of the business that they outsource.

The ideal way to effective BPO outsourcing is to first find the right call center company. There is no dearth of choices for you. You can pick from numerous call centers across the world. The preferred destinations are India and the Philippines, though several Latin American and African countries are now being touted as business process outsourcing hotspots. The correct location is important because telemarketing projects are largely dependent on the infrastructure and the manpower that is working for you. If you choose the right company, you will have better BPO service agents working for you. Similarly, low-cost infrastructure will help the price of call center services to come down comparatively. There are companies who keep prices low to compete with the global telemarketing services market but must compromise on quality to recover the cost deficit. Steer clear of these traps.

After you have selected the right call center, it’s now time to develop strong and healthy business relationships with them. Your BPO partner would love to have your inputs on how you want things to proceed. Telemarketing campaigns involve a lot of money and there are also some targets that need to be achieved. You must speak your mind here. Let the call center services know what you are looking for and how much time you are willing to spend in the process. Making things clear at the onset removes chances of having to deal with miscommunications and other complications. Once you tell the BPO service unit what you are looking for, they can plan the telemarketing services accordingly.

It’s obvious that the offshore BPO unit will be thousands of miles away from your business firms in terms of geographical distance. But for a successful business partnership to build up, the distance must remain only in the geography. You must work closely with the call centers on the processes. You must monitor closely how the telemarketing agents are doing. Speak to the managers at the BPO service and clarify as to how you want to have your reports. Maintaining transparency in business relations always make way for mutual growth. It’s truer in the case of business process outsourcing.

The Basics to remember when Borrowing Money

For one reason or another, many of today’s wage earners are now applying and getting financial loans from various financial institutions. For some salaried individuals who have little chance of BORROWING from large banks, it is not surprising that small lending companies that offer PAYDAY LOANS and other high-interest loans are starting to be the popular “go to” lending institution today. Payday loan as we all know is a small unsecured loan package provided from a money lender to a needy individual. It is usually short-term and its interest is a lot higher than those offered by bigger financial lending companies.

Borrowing Money from Various Financial Institutions

Whether it is a payday loan or PERSONAL LOAN, there are various ways and reasons why people borrow money. For most businesses, bank overdraft is common. This is where a bank allows its client to withdraw more than what is actually in the businesses’ bank account. For individuals, however, getting cash loans is the most common. Unsecured and secured loans are the ones most applied for from various lending companies. Unsecured loans, as the term connotes have a higher interest rate than the secured loan. The reason for this is that unlike secured loans, unsecured ones do not require the borrower to provide collateral for the borrowed amount.  One of the easiest ways to borrow money is to mortgage any of your personal assets for cash. However, the disadvantage of this type of a loan is that more often than not, the amount provided by the lender against the asset is usually way below the actual value of the property.

The Basic Principle of Borrowing Money

Private individuals and businessmen, borrowing money will have a different goal. For an individual, loans are needed basically because of a financial crisis and that borrowing money will not be a financial advantage. The goal is to be able to meet the unexpected expense and to repay the loan without bringing a larger financial crisis to him.  To a businessman, the basics are to be able to get a loan whose interests and cost of obtaining the same should be less than the value that has been created in getting the loan amount.

How To Make Your Content Go Viral

You spent a lot of time creating wonderful contents for your sites, but they don’t get the traction that you expect them to have. What’s wrong? What’s lacking in your content development efforts?

There is nothing wrong with your content. The truth is, content is only part of the constant battle of attracting the attention of global readers. To gain their constant attention, you need strategies that will make your content viral.

What to Do?

Write for a specific audience

Who needs your valuable content? You need to find your niche and write for them. Know your audience and understand what they want. They represent your focal point. Make sure that when you make your content, you ease their pains or solve their problem.

Know the awareness level of your audience

Understand that you cannot fit your readers in one box. There are three levels of audience awareness:

  1. Fast Lane – They are aware of the process but unsure if it is the right solution
  2. Slow Lane – They are aware of their problem but unsure what kind of process will solve it.
  3. Sidewalk – They are not aware that they have a problem or pain.

Content development varies according to their level. For fast lane readers, show the solution to fix their problem. For those in the slow lane, you should focus on the methodology or process that will help them fix their problem. For people on the sidewalk, highlights the pain using a micro-content strategy.

Write content that will evoke specific emotions

If you want to turn your audience as your site advocate, create content that stands out from your competitors. Publish content that will evoke emotions and resonate on the personal level, something that they can relate themselves.

Learn the relevant “story type” that will catch their attention

Stories that connect you with your audience are based on your personal, professional, or business life. When they read your journey, struggles, and success, they are hooked. Other story types are man against man, man against himself, man against society, man against man/woman, man against nature, a man caught in the middle, and man against God.

Use the best writing style to share the story

You can do it through the following:

  • Personal story – your own story
  • Personal philosophy – based on your personal experience
  • Lifestyle – invitation to enter your world
  • Invitation – ask them to learn more
  • Results- insights about the process
  • Question- ask them a question

By choosing to follow these methods, your content development will be more accurate and attract more readers and followers.