Content Marketing

Do-It-Yourself SEO Tips to Boost Organic Ranking

Availing the services of SEO consultant or agency costs money. If you cannot afford to hire one, don’t worry. You can still improve your website’s ranking with the following do-it-
yourself SEO tips.

#1- Research the Master Keyword

Know what the consumers want by understanding the industry jargon. Learn the phrases and words that your trade colleagues use to refer for your products or services. Research
helps you gauge the demand for them. It will identify the keywords that real users type in during their search query.

Tools that can help you are Übersuggest (a free Google Autocomplete scraper), Google Keyword Planner (formerly known as AdWords), Wordtracker and SEMrush (paid
alternatives).

#2- Optimize Your Website

Now, that you know the keywords that customers use to search for products or services they want, you can boost the pages of your site that address their queries. Use high to
medium-priority keywords on the corresponding pages for SEO optimization. The long-tail keywords like “where to buy wooden cabinets” should be utilized in blogs and FAQ pages.

Your website should be mobile-friendly and caters to tablet and smartphone users. Half of the queries come from smartphone users. Google also ranks the organic query results from
mobile devices and desktops.

#3- Publish Content Regularly

Create contents that are tailored to suit the needs of your target audience. Publish your own content once a week. Use videos and images to enhance them.

#4- Build a Social Media Contact

Join various social media platforms to connect with potential customers. Offer your contents by sharing them with the groups. Increase the exposure of your website to boost
your organic ranking in search engines.

#5- Know Your Competitors

Check the most prominent sites in the search results especially those that have the same business model as yours. Find out the content themes that you lack, the structures they use
to target keywords or features that attract better audience engagement. Study the social media activities and their customers’ reviews.

Keep learning and utilizing SEO to increase your website’s organic ranking and popularity. Consistency is the key.

Social Media Strategies You Can Do For Event Planning

Gone are the days that the only thing you can do to invite people during event planning is flyers, sending text messages and calling out potential and interested attendees for the upcoming workshop.

Due to technology influence, our options to publicize are getting wide and these strategies do not require you to get out of your lovely home.

On Facebook

You can create an event post, include a short introduction about the workshop, details on what they can expect to the event, location, date and other special participants. In addition to that, if you run a business page on Facebook, you can also publish a post and pin it on top of the page to inform your followers.

On Instagram

Almost 58,4% of event planners like you, use Instagram to show off and make everyone following their page to get excited about the upcoming workshop.  You don’t have to do the event planning in a hard way, you can post stories in Instagram about behind the scenes to entice everyone in your circle to involve themselves to the event.

Moreover, if your target attendees for the event are millennials, Instagram is definitely the perfect social media platform you can take advantage. Set your account into a public profile to get wider audiences and interested people to the event. Since most of the active Instagram users are 18 to 29 years old.

On LinkedIn

If you want to get straight to the point without any gimmicks and flowery words, make use of LinkedIn. As this social media platform are commonly used by professionals, if you want to propose for a possible collaboration or you are in need of speakers related to the topic you’d discuss, LinkedIn is most probably the ideal place for you to market.

When it comes to event planning never forget and don’t hesitate to use these social media platforms.

Content Marketing Trends You Should Seriously Consider

The fact is that content marketing is consistently evolving. Exactly like in previous years if you have been observant, content marketing remains the main strategy to acquire new customers and increase brand awareness.

In addition, this makes sense because more businesses have had significant success with content marketing when compared to previous years. The key to having consistent success in this effort is your capability to foresee imminent trends and embrace the changes as soon as possible.

For a small business, content marketing is the sure way for the acquisition of new customers regarding the fact it doesn’t need a huge budget. Nevertheless, according to various reports, mega-brands such as Google, Facebook, and Apple are investing thousands of dollars to get original content. Therefore, original and consistent content is apparently all the frenzy irrespective of your business type – small or big.

You can begin with a well-documented content strategy while planning an editorial calendar to modernize the entire content marketing process. You should define the roles of the content team to help keep everyone on the same line. After this, you can evaluate your growth on a consistent basis while refining your strategy as you forge ahead.

The next future of content marketing is video. If you could incorporate video into your content marketing strategy or your sales process, it will provide a self-serve service for your customers. Using this strategy gives you the opportunity of distributing accurate information without your salespeople being involved.

Besides video, another emerging trend, which is speedily becoming the standard across industries, is live streaming. For your business to stay ahead of your competitors, you must find innovative ways of using this video platform to get new customers.

Content marketing just like any kind of marketing discipline changes over time. You must respond to the latest trends else, you will be swept off your foot. It is therefore imperative that you do all that is possible to stay ahead of your competitors before the trends become obsolete.

Following these upcoming trends is important if you want to succeed in Content Marketing. You will need someone with the experience and skill to bring these to reality. If you want to stay ahead of your competitor, then hiring the best content creation is not an option. Let me help you in providing quality and valuable content that will increase your brand awareness.

Overall, due to the transparent nature of live video marketing, it does work. Every customer or potential client like brands that are “real and cool.” Live videos enable you to see what is taking place behind the scenes while allowing you to make your customer become more familiar with you.

How To Make Your Content Go Viral

You spent a lot of time creating wonderful contents for your sites, but they don’t get the traction that you expect them to have. What’s wrong? What’s lacking in your content development efforts?

There is nothing wrong with your content. The truth is, content is only part of the constant battle of attracting the attention of global readers. To gain their constant attention, you need strategies that will make your content viral.

What to Do?

Write for a specific audience

Who needs your valuable content? You need to find your niche and write for them. Know your audience and understand what they want. They represent your focal point. Make sure that when you make your content, you ease their pains or solve their problem.

Know the awareness level of your audience

Understand that you cannot fit your readers in one box. There are three levels of audience awareness:

  1. Fast Lane – They are aware of the process but unsure if it is the right solution
  2. Slow Lane – They are aware of their problem but unsure what kind of process will solve it.
  3. Sidewalk – They are not aware that they have a problem or pain.

Content development varies according to their level. For fast lane readers, show the solution to fix their problem. For those in the slow lane, you should focus on the methodology or process that will help them fix their problem. For people on the sidewalk, highlights the pain using a micro-content strategy.

Write content that will evoke specific emotions

If you want to turn your audience as your site advocate, create content that stands out from your competitors. Publish content that will evoke emotions and resonate on the personal level, something that they can relate themselves.

Learn the relevant “story type” that will catch their attention

Stories that connect you with your audience are based on your personal, professional, or business life. When they read your journey, struggles, and success, they are hooked. Other story types are man against man, man against himself, man against society, man against man/woman, man against nature, a man caught in the middle, and man against God.

Use the best writing style to share the story

You can do it through the following:

  • Personal story – your own story
  • Personal philosophy – based on your personal experience
  • Lifestyle – invitation to enter your world
  • Invitation – ask them to learn more
  • Results- insights about the process
  • Question- ask them a question

By choosing to follow these methods, your content development will be more accurate and attract more readers and followers.