Availing the services of SEO consultant or agency costs money. If you cannot afford to hire one, don’t worry. You can still improve your website’s ranking with the following do-it-
yourself SEO tips.
#1- Research the Master Keyword
Know what the consumers want by understanding the industry jargon. Learn the phrases and words that your trade colleagues use to refer for your products or services. Research
helps you gauge the demand for them. It will identify the keywords that real users type in during their search query.
Tools that can help you are Übersuggest (a free Google Autocomplete scraper), Google Keyword Planner (formerly known as AdWords), Wordtracker and SEMrush (paid
#2- Optimize Your Website
Now, that you know the keywords that customers use to search for products or services they want, you can boost the pages of your site that address their queries. Use high to
medium-priority keywords on the corresponding pages for SEO optimization. The long-tail keywords like “where to buy wooden cabinets” should be utilized in blogs and FAQ pages.
Your website should be mobile-friendly and caters to tablet and smartphone users. Half of the queries come from smartphone users. Google also ranks the organic query results from
mobile devices and desktops.
#3- Publish Content Regularly
Create contents that are tailored to suit the needs of your target audience. Publish your own content once a week. Use videos and images to enhance them.
#4- Build a Social Media Contact
Join various social media platforms to connect with potential customers. Offer your contents by sharing them with the groups. Increase the exposure of your website to boost
your organic ranking in search engines.
#5- Know Your Competitors
Check the most prominent sites in the search results especially those that have the same business model as yours. Find out the content themes that you lack, the structures they use
to target keywords or features that attract better audience engagement. Study the social media activities and their customers’ reviews.
Keep learning and utilizing SEO to increase your website’s organic ranking and popularity. Consistency is the key.
Gone are the days that the only thing you can do to invite people during event planning is flyers, sending text messages and calling out potential and interested attendees for the upcoming workshop.
Due to technology influence, our options to publicize are getting wide and these strategies do not require you to get out of your lovely home.
You can create an event post, include a short introduction about the workshop, details on what they can expect to the event, location, date and other special participants. In addition to that, if you run a business page on Facebook, you can also publish a post and pin it on top of the page to inform your followers.
Almost 58,4% of event planners like you, use Instagram to show off and make everyone following their page to get excited about the upcoming workshop. You don’t have to do the event planning in a hard way, you can post stories in Instagram about behind the scenes to entice everyone in your circle to involve themselves to the event.
Moreover, if your target attendees for the event are millennials, Instagram is definitely the perfect social media platform you can take advantage. Set your account into a public profile to get wider audiences and interested people to the event. Since most of the active Instagram users are 18 to 29 years old.
If you want to get straight to the point without any gimmicks and flowery words, make use of LinkedIn. As this social media platform are commonly used by professionals, if you want to propose for a possible collaboration or you are in need of speakers related to the topic you’d discuss, LinkedIn is most probably the ideal place for you to market.
When it comes to event planning never forget and don’t hesitate to use these social media platforms.
You spent a lot of time creating wonderful contents for your sites, but they don’t get the traction that you expect them to have. What’s wrong? What’s lacking in your content development efforts?
There is nothing wrong with your content. The truth is, content is only part of the constant battle of attracting the attention of global readers. To gain their constant attention, you need strategies that will make your content viral.
What to Do?
Write for a specific audience
Who needs your valuable content? You need to find your niche and write for them. Know your audience and understand what they want. They represent your focal point. Make sure that when you make your content, you ease their pains or solve their problem.
Know the awareness level of your audience
Understand that you cannot fit your readers in one box. There are three levels of audience awareness:
Fast Lane – They are aware of the process but unsure if it is the right solution
Slow Lane – They are aware of their problem but unsure what kind of process will solve it.
Sidewalk – They are not aware that they have a problem or pain.
Content development varies according to their level. For fast lane readers, show the solution to fix their problem. For those in the slow lane, you should focus on the methodology or process that will help them fix their problem. For people on the sidewalk, highlights the pain using a micro-content strategy.
Write content that will evoke specific emotions
If you want to turn your audience as your site advocate, create content that stands out from your competitors. Publish content that will evoke emotions and resonate on the personal level, something that they can relate themselves.
Learn the relevant “story type” that will catch their attention
Stories that connect you with your audience are based on your personal, professional, or business life. When they read your journey, struggles, and success, they are hooked. Other story types are man against man, man against himself, man against society, man against man/woman, man against nature, a man caught in the middle, and man against God.
Use the best writing style to share the story
You can do it through the following:
Personal story – your own story
Personal philosophy – based on your personal experience
Lifestyle – invitation to enter your world
Invitation – ask them to learn more
Results- insights about the process
Question- ask them a question
By choosing to follow these methods, your content development will be more accurate and attract more readers and followers.