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Content Marketing Trends You Should Seriously Consider

The fact is that content marketing is consistently evolving. Exactly like in previous years if you have been observant, content marketing remains the main strategy to acquire new customers and increase brand awareness.

In addition, this makes sense because more businesses have had significant success with content marketing when compared to previous years. The key to having consistent success in this effort is your capability to foresee imminent trends and embrace the changes as soon as possible.

For a small business, content marketing is the sure way for the acquisition of new customers regarding the fact it doesn’t need a huge budget. Nevertheless, according to various reports, mega-brands such as Google, Facebook, and Apple are investing thousands of dollars to get original content. Therefore, original and consistent content is apparently all the frenzy irrespective of your business type – small or big.

You can begin with a well-documented content strategy while planning an editorial calendar to modernize the entire content marketing process. You should define the roles of the content team to help keep everyone on the same line. After this, you can evaluate your growth on a consistent basis while refining your strategy as you forge ahead.

The next future of content marketing is video. If you could incorporate video into your content marketing strategy or your sales process, it will provide a self-serve service for your customers. Using this strategy gives you the opportunity of distributing accurate information without your salespeople being involved.

Besides video, another emerging trend, which is speedily becoming the standard across industries, is live streaming. For your business to stay ahead of your competitors, you must find innovative ways of using this video platform to get new customers.

Content marketing just like any kind of marketing discipline changes over time. You must respond to the latest trends else, you will be swept off your foot. It is therefore imperative that you do all that is possible to stay ahead of your competitors before the trends become obsolete.

Following these upcoming trends is important if you want to succeed in Content Marketing. You will need someone with the experience and skill to bring these to reality. If you want to stay ahead of your competitor, then hiring the best content creation is not an option. Let me help you in providing quality and valuable content that will increase your brand awareness.

Overall, due to the transparent nature of live video marketing, it does work. Every customer or potential client like brands that are “real and cool.” Live videos enable you to see what is taking place behind the scenes while allowing you to make your customer become more familiar with you.

How to Effectively Outsource BPO Services

The outsourcing of BPO work to an offshore destination may look threatened at present, but it is still a very potent force in world business. Several call center experts, basically cynics, are warning the sector about a possible cut down in the volume of business that they are doing now. Their argument is that the withdrawal of taxes on companies who outsource their call center services to offshore call centers will affect business. However, there are ways in which the business firms can do a better job of the business that they outsource.

The ideal way to effective BPO outsourcing is to first find the right call center company. There is no dearth of choices for you. You can pick from numerous call centers across the world. The preferred destinations are India and the Philippines, though several Latin American and African countries are now being touted as business process outsourcing hotspots. The correct location is important because telemarketing projects are largely dependent on the infrastructure and the manpower that is working for you. If you choose the right company, you will have better BPO service agents working for you. Similarly, low-cost infrastructure will help the price of call center services to come down comparatively. There are companies who keep prices low to compete with the global telemarketing services market but must compromise on quality to recover the cost deficit. Steer clear of these traps.

After you have selected the right call center, it’s now time to develop strong and healthy business relationships with them. Your BPO partner would love to have your inputs on how you want things to proceed. Telemarketing campaigns involve a lot of money and there are also some targets that need to be achieved. You must speak your mind here. Let the call center services know what you are looking for and how much time you are willing to spend in the process. Making things clear at the onset removes chances of having to deal with miscommunications and other complications. Once you tell the BPO service unit what you are looking for, they can plan the telemarketing services accordingly.

It’s obvious that the offshore BPO unit will be thousands of miles away from your business firms in terms of geographical distance. But for a successful business partnership to build up, the distance must remain only in the geography. You must work closely with the call centers on the processes. You must monitor closely how the telemarketing agents are doing. Speak to the managers at the BPO service and clarify as to how you want to have your reports. Maintaining transparency in business relations always make way for mutual growth. It’s truer in the case of business process outsourcing.

The Basics to remember when Borrowing Money

For one reason or another, many of today’s wage earners are now applying and getting financial loans from various financial institutions. For some salaried individuals who have little chance of BORROWING from large banks, it is not surprising that small lending companies that offer PAYDAY LOANS and other high-interest loans are starting to be the popular “go to” lending institution today. Payday loan as we all know is a small unsecured loan package provided from a money lender to a needy individual. It is usually short-term and its interest is a lot higher than those offered by bigger financial lending companies.

Borrowing Money from Various Financial Institutions

Whether it is a payday loan or PERSONAL LOAN, there are various ways and reasons why people borrow money. For most businesses, bank overdraft is common. This is where a bank allows its client to withdraw more than what is actually in the businesses’ bank account. For individuals, however, getting cash loans is the most common. Unsecured and secured loans are the ones most applied for from various lending companies. Unsecured loans, as the term connotes have a higher interest rate than the secured loan. The reason for this is that unlike secured loans, unsecured ones do not require the borrower to provide collateral for the borrowed amount.  One of the easiest ways to borrow money is to mortgage any of your personal assets for cash. However, the disadvantage of this type of a loan is that more often than not, the amount provided by the lender against the asset is usually way below the actual value of the property.

The Basic Principle of Borrowing Money

Private individuals and businessmen, borrowing money will have a different goal. For an individual, loans are needed basically because of a financial crisis and that borrowing money will not be a financial advantage. The goal is to be able to meet the unexpected expense and to repay the loan without bringing a larger financial crisis to him.  To a businessman, the basics are to be able to get a loan whose interests and cost of obtaining the same should be less than the value that has been created in getting the loan amount.

How To Make Your Content Go Viral

You spent a lot of time creating wonderful contents for your sites, but they don’t get the traction that you expect them to have. What’s wrong? What’s lacking in your content development efforts?

There is nothing wrong with your content. The truth is, content is only part of the constant battle of attracting the attention of global readers. To gain their constant attention, you need strategies that will make your content viral.

What to Do?

Write for a specific audience

Who needs your valuable content? You need to find your niche and write for them. Know your audience and understand what they want. They represent your focal point. Make sure that when you make your content, you ease their pains or solve their problem.

Know the awareness level of your audience

Understand that you cannot fit your readers in one box. There are three levels of audience awareness:

  1. Fast Lane – They are aware of the process but unsure if it is the right solution
  2. Slow Lane – They are aware of their problem but unsure what kind of process will solve it.
  3. Sidewalk – They are not aware that they have a problem or pain.

Content development varies according to their level. For fast lane readers, show the solution to fix their problem. For those in the slow lane, you should focus on the methodology or process that will help them fix their problem. For people on the sidewalk, highlights the pain using a micro-content strategy.

Write content that will evoke specific emotions

If you want to turn your audience as your site advocate, create content that stands out from your competitors. Publish content that will evoke emotions and resonate on the personal level, something that they can relate themselves.

Learn the relevant “story type” that will catch their attention

Stories that connect you with your audience are based on your personal, professional, or business life. When they read your journey, struggles, and success, they are hooked. Other story types are man against man, man against himself, man against society, man against man/woman, man against nature, a man caught in the middle, and man against God.

Use the best writing style to share the story

You can do it through the following:

  • Personal story – your own story
  • Personal philosophy – based on your personal experience
  • Lifestyle – invitation to enter your world
  • Invitation – ask them to learn more
  • Results- insights about the process
  • Question- ask them a question

By choosing to follow these methods, your content development will be more accurate and attract more readers and followers.

5 Reasons Why You Should Send Application in Lending Offices

Online loan application has become the norm in the lending scene today. Through numerous online lending websites, borrowers can get their money in a snap and they can even examine the available rates. While this method of application can help you save valuable time, visiting the lending office can still be advantageous.

These following reasons will help you realize the importance of visiting loan offices:

You Can Observe Effectively

If you’re in the lending office, you can observe anything that’s happening. From the customer service process down to the way, the reps answer your questions. Through careful observation, you’ll know if the lender can indeed be trusted or not. Also, it’s important if the lending office gives you a homely feeling.

The Process Will Be Transparent

During the whole transaction, you can see all important phases. Everything is transparent and you won’t be caught off-guard. If you have questions in-between, you can ask the rep directly and the answers will follow. Such transparency is important in deciding if you’re gonna borrow or not.

You Can Reexamine the Options Well

Now that you’re aware of lender transparency, you’ll be able to reexamine your options properly. Typically, the speed of fast cash loan applications can lead to wrong decisions and unforeseen circumstances. Many borrowers are victimized by this because they tend to focus on the rewarding feeling of getting the money. With the options presented in front of you, only a few details can escape your attention. If the rep has also offered you an irresistible option, you can quickly make a decision. The diversity of options presented to you could be better than what you can get online.

You Can Present Your Side Confidently

If the online loan application is all about speed, in-person application emphasizes deep communication. Typically, borrowers explain their situation to the lender. Most of the time, lenders take this situation as part of their analytical process. Now if you’re applying online, you have limited means of explaining your side. The lender rep will just call you or you’d be presented with a form to input your digital explanation. Backed up with your documents, your application can be approved. In person, you can convince the lender at a better rate. You can handle the situation with ease.

Reps Might Give You Valuable Tips

In any lending company in Manila, reps are tasked to help all borrowers with their concerns. While they will just give official information about your loan or other related processes, they may also leave some helpful tips for you. Keep in mind that this depends on how you treated the rep. If your attitude is great, you’ll get useful information.

Do you think these five reasons are enough to convince you in applying on-site? If the answer is right, then you shouldn’t waste time – visit a lending office today and file your application!