A customer support process is a range of customer services that are required in order to assist the customers in make a correct use and also a cost-effective use of any particular product. This customer support service includes installation, planning, troubleshooting, training, upgrading, and disposal of a product as well. This is considered the main data channel for the fulfillment of customer satisfaction and it thus helps a lot in retaining a customer for a very long period of time.
There are various channels of communication that are used by the companies in order to render customer support services.
First is Phone support. The customers can speak directly to the representatives of customer support over the phone. For the inbound calls, an integrated voice response is programmed in order to route the captured calls in various ways. This phone support channel is mostly used for taking the pre-sales queries, order taking, cross-selling and also upselling. There are also outbound calls that are done from the call center to the employees.
Live chat support. In this channel, the website visitor can seek assistance through a text-based chat session. He or she can interact easily with an outsource customer service representative, understand the requirements of the customer and give him a suitable advice. There might be language barriers in this channel in case both the parties are not able to write in the same language.
Email support. Email can be described as a primary means that can be used to offer a web-based service for the customers. This is useful when the customer does not require any immediate reply or assistance. It is also a low-cost channel and can be accessed anytime and anywhere.
Remote support. Remote support is a method in which the problems of a computer in a particular location are solved by a computer that is located in another place. The companies can benefit as they can be able to save a significant amount of time and money and there will not be any logistics involved.
On-site support. On-site support can easily be described as the opposite of a remote support. Here the service provider will take the product or the gadget to the warehouse for repair.
Social media. Customer support can also be rendered to the customers by way of the social media. Almost all the customers use the social networking websites, so there is no problem in searching for the customers on social media.
Availing the services of SEO consultant or agency costs money. If you cannot afford to hire one, don’t worry. You can still improve your website’s ranking with the following do-it-
yourself SEO tips.
#1- Research the Master Keyword
Know what the consumers want by understanding the industry jargon. Learn the phrases and words that your trade colleagues use to refer for your products or services. Research
helps you gauge the demand for them. It will identify the keywords that real users type in during their search query.
Tools that can help you are Übersuggest (a free Google Autocomplete scraper), Google Keyword Planner (formerly known as AdWords), Wordtracker and SEMrush (paid
#2- Optimize Your Website
Now, that you know the keywords that customers use to search for products or services they want, you can boost the pages of your site that address their queries. Use high to
medium-priority keywords on the corresponding pages for SEO optimization. The long-tail keywords like “where to buy wooden cabinets” should be utilized in blogs and FAQ pages.
Your website should be mobile-friendly and caters to tablet and smartphone users. Half of the queries come from smartphone users. Google also ranks the organic query results from
mobile devices and desktops.
#3- Publish Content Regularly
Create contents that are tailored to suit the needs of your target audience. Publish your own content once a week. Use videos and images to enhance them.
#4- Build a Social Media Contact
Join various social media platforms to connect with potential customers. Offer your contents by sharing them with the groups. Increase the exposure of your website to boost
your organic ranking in search engines.
#5- Know Your Competitors
Check the most prominent sites in the search results especially those that have the same business model as yours. Find out the content themes that you lack, the structures they use
to target keywords or features that attract better audience engagement. Study the social media activities and their customers’ reviews.
Keep learning and utilizing SEO to increase your website’s organic ranking and popularity. Consistency is the key.